The events that produced the modern Civil Rights Movement Essay

The occasions that delivered the advanced Civil Rights Movement - Essay Example The case has never been totally clear, yet it appears that Till had told a few of his African-American companions in Mississippi that back home in Chicago he had a white sweetheart - they didn't trust him thus challenged him to address a white lady while out in the open. Regardless of whether Till really talked, or whether he whistled at a wedded white lady while in a market in muddled, yet the repercussions are unambiguous (Ownby 151). The kid was killed in view of his evident dauntlessness in tending to a white lady, and the passing stunned individuals everywhere throughout the nation. Negligible months after the fact, Rosa Parks discovered enduring notoriety and respect on account of her refusal to surrender her seat on a city transport to a white traveler. Right now, isolation existed on transports and an African-American was not permitted to take the passenger seat of a transport, especially if there was a white traveler who expected to plunk down. Parks' affable noncompliance prompted the development of the Montgomery Bus Boycott, which went on for quite a long time and at last finished in the 1956 choice of Alabama courts to decide that transport isolation is unlawful. Parks was consistently the first to make light of her job in the cutting edge social liberties development, however in all actuality her dismissal for prejudicial practices impacted the whole African-American populace to reexamine their own perspectives towards isolation and low social standing (Burns 87-90). Following the homicide of Emmitt Till, African-Americans were, all in all, extremely fu rious, terrified and befuddled about what steps should have been taken to guarantee their future wellbeing and accomplishment in the country. Rosa Parks accidentally gave all these disappointed individuals a glance at how basic individual dissent could be utilized to truly have any kind of effect where it made a difference the most. The Montgomery Bus Boycott affected a country, however it explicitly greatly affected somebody who might end up being an important individual from the cutting edge social liberties development: Martin Luther King Jr. Lord Jr. played a position of authority in the Bus Boycott and from this beginning stage turned into an inescapable figure in many parts of the African-American social liberties development in America. His most acclaimed commitment to the development was his I Have a Dream discourse, conveyed in 1963 during the March on Washington. Ruler imagined when society would invite its various individuals together as one, treat each individual as both an individual and an equivalent, and shut down separation and isolation laws in America and around the world (Ralph Jr. 29-36). The standards and activities of Martin Luther King Jr. were basically essential to the advanced social liberties development and along these lines, African-Americans were at last propelled to take up the cau ses he battled for after he was killed in Tennessee in 1968. The demise of this incredible pioneer of the social equality development was an extraordinary stun to the whole nation, however it was from multiple points of view the last impetus that African-Americans expected to understand that enough was sufficient as far as segregation and

How to Write Good College Essays

Instructions to Write Good College Essays Instructions to Write Good College Essays Composing a school article may appear to be greatly muddled initially. All things considered, in the event that you recognize what is required from you and how to merit your perusers thankfulness, you get all opportunities to succeed. This article will assist you with becoming more acquainted with some extraordinary insider facts of composing great school expositions. Mull over them, and you make certain to get the hang of composing great school expositions. What's more, give a few minutes of your opportunity to peruse an article on great research paper subjects, how to compose a decent school exposition, and survey a rundown of good paper points: Step by step instructions to compose great school papers: Secret 1. Maintain a strategic distance from clichés When composing a school exposition, you should remember that the advisory group glances through several totally indistinguishable articles. Along these lines, so as to succeed, you have to make a standing apart paper. Think about some restrictive data about you so as to pull in the perusers consideration from the main sight. The most effective method to compose great school articles: Secret 2. Build up a connection among you and your peruser Show the peruser that it is simple for you to converse with him/her. Envision that you are having a discussion with a conversationalist who is attempting to expose you. In any case, mind that various individuals will peruse your paper. Along these lines, be cautious when discussing the demise of your nearby individuals or something extremely private. The most effective method to compose great school papers: Secret 3. Be straightforward You know, the peruser doesn't hope to see a superhuman in you. Along these lines, there is no requirement for you to overstate your capacities. Step by step instructions to compose great school articles: Secret 4. Concentrate on your qualities however don't dismiss your shortcomings This is here and there implies being true to the peruser. Plus, there are no ideal individuals, so on the off chance that you center around your qualities just, the peruser may feel that you keep down something. Step by step instructions to compose great school expositions: Secret 5. Use humor Utilize pertinent jokes however be cautious with them. Various individuals have diverse comical inclination. The most effective method to compose great school expositions: Secret 6. Make a snappy presentation and convincing end For the most part, these two sections establish the last connections from perusing. That is the reason it is so critical to invest enough energy making them viable. Step by step instructions to compose great school articles: Secret 7. Check and return The more missteps you will locate, the more possibilities you should get a high evaluation on your paper. Step by step instructions to compose great school articles: Secret 8. Put stock in yourself! Keep in mind, the person who consistently contemplates achievement will surely succeed! Along these lines, good karma with your school paper! On the off chance that you don't have a clue how to compose great school expositions and need proficient assistance with composing, don't stop for a second to put in a request on our site and get your school paper composed by proficient scholars! Related posts: Arrangement Essay Paper Writing Guide Paper Help Draft Essay Rough Paper Editing Service

Replying to questions and comments

Replying to questions and comments The first thing I wanted to do for this entry was reply to some comments and questions that Ive received. I like it when you guys post comments and questions! Please continue to do soor, if youre lurking, dont be afraid to speak up! Lena says, in reference to my previous entry: Did you have to do the lab by yourself? no lab groups? Speaking of which, how collaborative is MIT? Do most people do psets w/ others[?] Thats a good question! The answer is that, for 6.004, you have to write your own code, circuitry, whatever, upyoure turning in your lab as an individual, not as part of a group. However, you are allowed to collaborate with TAs, LAs, your friends, etc. Some classes, especially the proper labs (6.004 isnt really considered a lab class, just an ordinary class with a lab component), have lab groups. Some have a series of smaller lab assignments that you have to do yourself with a huge group project at the end. Some classes heavily discourage or forbid collaboration on work, though they are relatively uncommon. Theres no set policy for all of MIT. On the whole, students are very collaborative if the class permits it. Theres an atmosphere of cooperation rather than competition, a Were all in this together feel this is one of the least cutthroat places Ive ever seen in that regard. Brianna also had a comment on that entry: i loved the story and i think its awesome that you designed the whole cpu! i hope i can too someday! but i didnt get the part about kevin. im trying to connect it to my own experience. so we have two teachers for ap physics in my hs, mr. faraday (who teaches my class), and mrs. einstein (who teaches the other class across the hall from us). names have been changed! :) mrs. einstein is my next door neighbor and ive known her since 4th grade. im having trouble with my hw so i stop by her house at night for 3 hours. (this is all just an example, i didnt really do it). she goes over what was covered in class and eventually i get it and i figure out how to do my hw. but my friends dont know mrs. einstein and cant call her or anything so i feel kinda bad that im the only one who could. im not sure what i did is fair. im just a hs kid and dont know about mit, so maybe you can help me out. why is kevin different? Its a very valid point. I mean, from one perspective, I could say that the point of school is to learn the material, and therefore anything that helps you (or me) understand the material is okay, especially in a class like 004 or most high school classes I took that has an absolute rather than a curved grading scale. And I would be correct, at least according to my beliefs about education. But I wouldnt be addressing your real question, which is Isnt it unfair to other students that you got help to which they didnt have access? One of the differences between my situation and your scenario is that in high school, there are relatively few people who know a subject well the one or two teachers who are supposed to teach it, maybe an exceptional student. And the teachers are not usually accessible to students outside of class hours, and a student who has that sort of access to the help a teacher can provide would be very lucky. On the other hand, a class like 004 has an entire staff. Theres a professor, a bunch of TAs, and a bunch of LAs. Kevin and I live in a dorm with more than 350 other people, some of whom are taking the class (and some of whom live even closer to him than I do!) and could have also asked him for help. All the TAs and LAs are students, and they presumably live somewhere, and its likely that other students in the class live near or with them. There are also star students, and older students who took the class already, who would probably be willing to help their struggling friends (A side note: Most MIT students who know class material well absolutely love to help their friends, because it makes them feel smart and gives them a confidence boost that they might not be getting from their other classes). This is true for almost any class. Maybe somebody in the class is friends with one or more of the TAs/LAs/tutorial leaders. Or their sibling is a TA/LA/tutorial leader. Maybe somebodys advisor is the professor. Or somebodys boyfriend/girlfriend aced the class. Or somebodys boyfriend/girlfriend is an alum who happens to make their living practicing what is taught in the class. Or somebodys GRT is doing thesis research on the topic of the class. Or somebody happens to be one of a dozen people on their hall who are all taking the class and can find help amongst each other 24/7. In case youre curious, Ive seen all of the above, or at least very similar, situations in real life. In some classes, Ive seen several of them going at once. So no, strictly speaking, its not fair, but it balances out; if youre the one benefitting in one class, someone else will benefit in anotherand what youre supposed to be doing at school is learning class material, so if you have access to someone who knows the material well, theres no good reason not to get help from them if you need it (unless the class forbids collaboration, in which case you can get help while studying but you wouldnt want to do so on the assigments). Tom Griswold 68 1E says: I believe that your Course 6 laboratory experience parallels mine in various courses when I was tooling at the tute about 40 years ago it seems like yesterday note that much of the jargon has stayed constant I wonder how long we have tooled? Is the Institute screw still left handed and gold plated? Im flattered that I have such a wide audience for my blog! I seem to get a number of alum comments in here, and I always appreciate them (which doesnt mean that prefrosh shouldnt commentId like to see more prefrosh comments). Im pretty sure that the Institute Screw is still left-handed, but, despite being in the group that gives it out, which means that I really should know this, I dont recall whether its still gold-plated! Jungle, who Im guessing is also an alum, wrote the following comment on my Hacks and Meta-Hacks entry from a while back: Have all of the hacks done by Jack Florey and his Grenadeers in the 60s and 70s been forgotten? ANATHEMA!! No, they haventwell, some of them probably have been. If you remember them, perhaps you should document them. :) Especially since hack-chronicling books such as Nightwork tend to have a lot more on hacks from the 80s and 90s than the 60s and 70s. The hack on the Infinite map, however, seemed to be focused on hacks from the last two or three years. Do rest assured, however, that Jack Florey participated in some of those hacks, and is in pretty good shape in general. He, and others like James Tetazoo, are simply a little more collaborative than they were back in the 60s and 70s, which is why so many of the hacks I listed got the designation cross-group. Thats all for nownext entry (I hope) will be about my life over Thanksgiving Break!

Mike Moffatt - ThoughtCo

U.S.-Japanese Foreign Policies Before World War II

On December 7, 1941, nearly 90 years of American-Japanese diplomatic relations spiraled into World War II in the Pacific. That diplomatic collapse is the story of how the foreign policies of the two nations forced each other into war. History U.S. Commodore Matthew Perry opened American trade relations with Japan in 1854. President Theodore Roosevelt brokered a 1905 peace treaty in the Russo-Japanese War that was favorable to Japan, and the two had signed a Commerce and Navigation Treaty in 1911. Japan had also sided with the U.S., Great Britain, and France during World War I. During that time, Japan also embarked on an empire that it modeled greatly after the British Empire. Japan made no secret that it wanted economic control of the Asia-Pacific region. By 1931, however, U.S.-Japanese relations had soured. Japans civilian government, unable to cope with the strains of the global Great Depression, had given way to a militarist government. The new regime was prepared to strengthen Japan by forcibly annexing areas in the Asia-Pacific, and it started with China. Japan Attacks China Also in 1931, the Japanese army launched attacks on Manchuria, quickly subduing it. Japan announced that it had annexed Manchuria and renamed it Manchukuo. The U.S. refused to diplomatically acknowledge the addition of Manchuria to Japan, and Secretary of State Henry Stimson said as much in the so-called Stimson Doctrine. That response, however, was only diplomatic. The U.S. threatened no military or economic retaliation. In truth, the United States did not want to disrupt its lucrative trade with Japan. In addition to a variety of consumer goods, the U.S. supplied resource-poor Japan with most of its scrap iron and steel. Most importantly, it sold Japan 80% of its oil. In a series of naval treaties in the 1920s, the United States and Great Britain had endeavored to limit the size of Japans naval fleet. However, they had made no attempt to cut off Japans supply of oil. When Japan renewed aggression against China, it did so with American oil. In 1937, Japan began a full-blown war with China, attacking near Peking (now Beijing) and Nanking. Japanese troops killed not only Chinese soldiers, but women and children as well. The so-called Rape of Nanking shocked Americans with its disregard for human rights. American Responses In 1935 and 1936, the United States Congress had passed Neutrality Acts to prohibit the U.S. from selling goods to countries at war. The acts were ostensibly to protect the U.S. from falling into another war like World War I. President Franklin D. Roosevelt signed the acts, although he did not like them because they prohibited the U.S. from helping allies in need. Still, the acts were not active unless Roosevelt invoked them, which he did not do in the case of Japan and China. He favored China in the crisis, and by not invoking the 1936 act he could still shuttle aid to the Chinese. Not until 1939, however, did the United States begin to directly challenge continued Japanese aggression in China. That year the U.S. announced it was pulling out of the 1911 Treaty of Commerce and Navigation with Japan, signaling a coming end to trade with the empire. Japan continued its campaign through China, and in 1940 Roosevelt declared a partial embargo of U.S. shipments of oil, gasoline, and metals to Japan. That move forced Japan to consider drastic options. It had no intention of ceasing its imperial conquests, and it was poised to move into French Indochina. With a total American resource embargo likely, Japanese militarists began looking at the oil fields of the Dutch East Indies as possible replacements for American oil. That presented a military challenge, though, because the American-controlled Philippines and the American Pacific Fleet -- based at Pearl Harbor, Hawaii, -- were between Japan and the Dutch possessions. In July 1941, the United States completely embargoed resources to Japan, and it froze all Japanese assets in American entities. The American policies forced Japan to the wall. With the approval of Japanese Emperor Hirohito, the Japanese Navy began planning to attack Pearl Harbor, the Philippines, and other bases in the Pacific in early December to open the route to the Dutch East Indies. Ultimatum: The Hull Note The Japanese kept diplomatic lines open with the United States on the off-chance they could negotiate an end to the embargo. Any hope of that vanished on November 26, 1941, when U.S. Secretary of State Cordell Hull handed Japanese ambassadors in Washington D.C. what has come to be known as the Hull Note. The note said that the only way for the U.S. to remove the resource embargo was for Japan to: Remove all troops from China.Remove all troops from Indochina.End the alliance it had signed with Germany and Italy the previous year. Japan could not accept the conditions. By the time Hull delivered his note to the Japanese diplomats, imperial armadas were already sailing for Hawaii and the Philippines. World War II in the Pacific was only days away.

Tactical Transparency In The Public Relations Commerce Essay Free Essays

string(54) " abilities similar to that BP posted on its web site\." In the post-Enron, blog-ridden universe we live in, transparence is a construct push on public dealingss practicians. Our stakeholders accept genuineness as the edifice block of organization-public relationships. As the first line of defence for any organisation, it is the occupation of these professionals to construct an appropriate transparence scheme. We will write a custom essay sample on Tactical Transparency In The Public Relations Commerce Essay or any similar topic only for you Order Now If communications professionals are portion of council chamber discourse, the tools of transparence will match to the company ‘s doctrine. Some choose to encompass transparence as the most ethical scheme while others remain opaque to retain competitory advantage. The purpose of this survey is to specify what transparence means in the new media millenary, address the execution of transparence at all degrees and types of organisations, and contribute to the on-going scholarly argument. The information provided will show the power and efficaciousness of tactical transparence when embedded into a company ‘s civilization. Transparency can non better corporate repute when practiced by merely a few representatives. It will non bolster public sentiment if adopted merely during crises. Specifying â€Å" Tactical Transparency † Tactical transparence is non every bit ethic-centric as it is based in practicality. The changing grade to which a company portions its leaders, employees, values, civilization, concern patterns, and concern schemes determines its degree of transparence.[ 1 ]Specifying transparence is frequently a contested point for practicians during the strategic planning procedure and among public dealingss bookmans, because none of the elements listed supra is sensible in every concern state of affairs. Accessibility is of import to consumers but some sensitive topics are non appropriate to portion with stakeholders. Sharing merchandise safety information is indispensable to making ethical concern, but let go ofing merchandise development information could turn out dearly-won. Scholars tend to place two types of transparence: fiscal and administration. Fiscal transparence is frequently associated with public companies and includes net incomes and net incomes describing. Governance transparence involves sharing regulations, procedures, and executive construction with populaces. Although these categorizations are so applicable to the concern environment, public dealingss professional are more concerned with openness as it applies to corporate repute. Scholars tend to hold on what transparence is non ; it is non full revelation. Holtz and Havens defined the four features of transparence as objectiveness, intent, esteem, and pilotage.[ 2 ]To stay unfastened, employers should ideally utilize changing grades of each in times of crisis or an attempt to avoid such crises by showing a willingness to portion and unwrap information. Honesty and unity are cardinal to objectiveness. Using multiple channels, informal and formal tactics, and advanced schemes will gain good will from populaces, but genuineness and objectiveness will ever win out. Transparency must ever hold a intent ; it should be accompanied by an action or follow-through. Recovering consumer trust is of class vital to the bottom line, but reconstructing a trade name requires consistence and length of service. Former JetBlue Airways laminitis and CEO, David Neeleman offered a YouTube apology for his air hose ‘s cancellation of multiple flights on Valentine ‘s Day 2007.[ 3 ]But in add-on to the apology, Neeleman helped his direction squad development and implement a Customer Bill of Rights, authorising stakeholders to go more involved. Proposing that intent is the key to transparency attempts, Neeleman subsequently wrote, â€Å" Talk is cheap-action is the lone thing that truly builds your repute, non merely as a individual, but as a com pany. †[ 4 ]Regardless of the communications attempts a company employs before and after crises, its past path record will most likely find the regard in which the company is held. Esteem is based on corporate duty ( charitable activites, employee intervention ) and corporate values. Finally, the manner a company navigates crises will assist find future state of affairss necessitating transparence. Methods that have worked in the yesteryear can be applied rapidly and honestly and better duologue with populaces. Transparency in the Internet Age The challenges confronting public dealingss professionals in today ‘s market place involve what Holtz and Havens ( 2009 ) define as a â€Å" convergence of two separate and distinguishable tendencies: worsening trust in concern and increased public examination † both are a consequence in portion of societal media tendencies and the handiness of real-time duologue.[ 5 ]Worsening consumer trust is both a Post-industrialist world and a current legitimate public fright ensuing from closed-door concern patterns that were exposed in recent headlines. New statute law now forces unfastened trades and consumer outlooks have risen to run into new ethical criterions. What is good and ethical nevertheless will ever be a contested point ; the fuel behind much of this argument. Organizations can do usage of public coaction to research stakeholder outlooks and ethical demands while reacting to unfavorable judgment with hastiness. If we view transparence from purely the consumer position, it is evident that corporate duty, which encompasses transparence, has become far more of import in a tough economic system. Harmonizing to a study completed by Landor Associates, Penn Schoen Berland and Burson-Marsteller, 75 % of consumers felt societal duty was of import and 55 % reported taking cause-related merchandises over those that do n’t.[ 6 ]A 2008 Harris survey of authorities repute and transparence found â€Å" deep dissatisfaction among the American populace with both the handiness of authorities fiscal information and the manner it is delivered to the people. †[ 7 ]CBS ‘s hit telecasting show, Undercover Boss thrives on transparence, giving viewing audiences the unadulterated interior scoop through CEO lens as he/she discovers the existent inner-workings.[ 8 ]Consumers have reacted to the slightly hazardous exposure ; some companies featured have reported stock additions and record gross reve nues.[ 9 ]This suggests that transparence is an effectual public dealingss scheme. The easiness and handiness of online webcasts has created an ambiance of â€Å" de facto real-time openness, † in which companies ‘ crises attempts are expected to be acknowledged outright.[ 10 ]BP ‘s 2010 oil spill proved that with greater visibleness, comes greater answerability. Following the calamity, it is likely that market forces will enforce transparence ordinance for other energy companies working in sensitive ecological environments. Assorted stakeholders will demand supervising abilities similar to that BP posted on its web site. You read "Tactical Transparency In The Public Relations Commerce Essay" in category "Essay examples" The mile-deep unrecorded video-feed satisfied stakeholder wonders but it besides set a new criterion for â€Å" strategic transparence. † If we can watch oil spiting from a busted wellspring ( the crisis itself ) and the submerged vehicles trying to seal the leak ( the crisis response ) , so what else is possible? Could we watch the car mechanic naming a broken vehicle, the preschool instructor administrating medical specialty to a kid, or the kitchen staff fixing nutrient? Michael Schrage of the Harvard Business Review identifies revelation as the â€Å" twentieth Century mistiming of a paper-based age. †[ 11 ]From this incident, Schrage speculates that tactical transparence will go on to â€Å" have an tremendous proficient and conceptual encouragement. †[ 12 ] Supporters of transparence in the workplace place many elements that could profit from greater public transparence. Analyzing organisational procedures, meeting schemes, office locations, and concern maps may uncover net streaming handinesss or more accessible avenues. In some instances, making so may even back up the organisation ‘s selling schemes. In this sense greater visibleness and transparence is another chance to earn media attending and develop a trade name. If positive public dealingss are a consequence of tactical transparence, so its perceived absence could bring forth negative promotion. A referee mistake in a recent World Cup game between the US and Slovenia caused a firestorm of public reaction. FIFA ordinances prevented the referee from explicating the questionable call, but FIFA ‘s president offered a tweet following the game directing witnesss to a old statement he ‘d made sing video rematch. A Time.com observer wrote, â€Å" [ C ] ould n’t he hold offered more transparence about this specific incident than a tweet? Particularly a tweet that links a boiler home base web page from March? †[ 13 ] Literature Review Crisiss such as the FIFA opinion and the BP oil spill, by definition threaten to damage the repute of an organisation.[ 14 ]Benoit explored organisational efforts to reconstruct reputes after crisis-damaging events and developed the image Restoration theory. Benoit ‘s image Restoration schemes included denial, equivocation of duty, cut downing offensive of the act, disciplinary action, and chagrin ( an artless apology ) .[ 15 ]Denial is the most defensive of the Acts of the Apostless and involves a complete refusal to accept duty while equivocation of duty badly limits engagement but does acknowledge some sum. Reducing odiousness is a specific signifier of strategic equivocation that focuses on minimising the consequence of the act on public sentiment. Corrective action has deductions in the immediate and future responses of the organisation ; chagrin is an immediate and sincere apology for incorrect making, the most crystalline attack. Image Restoration schemes and the appropr iate discourse are chosen, altered, and arranged for the specific crisis or stakeholders.[ 16 ]Benoit ‘s research finds that a corporation best serves itself when it takes full duty, apologizes, and Acts of the Apostless with hastiness consequently.[ 17 ] Transparency can happen in many state of affairss and contexts. Hood refers to four separate applications of openness including event transparence ( unfastened information in response to crises ) , process transparence ( unfastened information about concern maps and operations that affect crises ) , and real-time transparence ( information released instantly ) , and retrospective transparence ( information released a considerable sum of clip after an issue arises ) .[ 18 ]Drew and Nyerges found that the most effectual transparence determinations were integrated, accessible to stakeholders, clear and concise, logical and rational, true, and accountable.[ 19 ] Arguments for Transparency in Public Relations. Transparency serves to protect single rights and organisational engagement.[ 20 ]Transparency ensures better behaviour on the portion of concerns while assisting to measure public presentation, both critical to organisational answerability.[ 21 ]The public values transparence and as mentioned earlier, expects it in the digital age. In relation to political transparence, Koppell writes that the â€Å" openness of authorities to regular review is so steadfastly ingrained in our corporate consciousness that transparence has unconditioned value. †[ 22 ]One survey found that organisations committed to transparence, besides experiences heightened occupation satisfaction and continuances, innovativeness and accomplishment.[ 23 ]Transparent determinations lead to more informed determinations, because transparence â€Å" promotes improved entree to information as a manner to construct public assurance in the determination procedure and s trengthen credibleness. †[ 24 ] Internal transparence has been studied every bit extensively as transparence for corporate repute intents. Harmonizing to a survey sponsored by the public dealingss house Fleishman Hillard, 27 per centum of the study pool assessed corporate duty based on the organisation ‘s intervention and wellbeing of its employees. In fact, merely three per centum of respondents associated corporate duty with public service and outreach.[ 25 ] Transparency is linked to other corporate issues including efficiency and long-run cost nest eggs. For case, transparence can cut down the demand for doubling attempts, the likeliness that determinations will hold to be revised ( at potentially immense cost ) , and the hazard of possible fiscal punishments. Constructing a sense of battle and engagement among employees goes requires more than compensation. Companies will effectual communications sections strategically inform employees of just wage constructions to keep enthusiasm and committedness internally and make positive perceptual experiences with external stakeholders.[ 26 ]In a universe of examination and instantaneous communicating it is in the best involvement of an organisation to handle its workers good. Arguments Against Transparency in Public Relations. The chief challenge confronting public dealingss professionals in the new media millenary is the legitimacy of information provided through transparence schemes. For case, corporate web site must non be the lone medium for unwraping of import information. Handiness to the Internet is still a job confronting developing states and destitute populaces. Those that have entree may be overwhelmed with excessively much information if the web site is non well-designed. Increased promotion and transparence may besides hold an unsought effect-increased negative imperativeness. All of these possible effects could sabotage legitimacy and make public misgiving.[ 27 ] Another job arises when tactical transparence schemes are combined with bureaucratic or political petitions. In these fortunes, sensitive information may go more creatively controlled, ensuing in an equivocation of duty to the organisation ‘s populaces.[ 28 ]On the other manus, transparence may take to full revelation when â€Å" herd inherent aptitudes take over market determinations. †[ 29 ]Meetings and corporate assemblages, including those webcast may take participants to dissent based on group treatment. This may do group members to take the most popular determinations or concerns, ignoring via media or dialogue. The concluding apprehensiveness noted in transparence literature related to answerability. While transparence does open up the organisations to public reappraisal and unfavorable judgment, it does n’t ever do these organisations more accountable.[ 30 ]Critics argue that the ascertained organisations will reorient the information to fit the demands of transparence without really unwraping organisational worlds.[ 31 ] Traditionally opaque organisations and their leading pose the most concerns about following tactical transparence schemes. For these companies, get the better ofing expostulations is hard because they have benefitted from keep backing information from the populace. Typically these expostulations fall into one of four classs: legal and regulative ( transparence might do it easy to go against internal and external ordinance ) , competitory ( the organisation may lose its competitory advantage by sharing valuable information ) , proficient ( deficiency of resources and to pull off transparence enterprises ) , and investing ( deficiency of clip, money, or substructure ) .[ 32 ] Legal concerns are paramount in our litigious society. It is the function of corporate council to minimise possible legal hazards. Public dealingss practicians working for pharmaceutical companies may be most untalkative in implementing tactical transparence due to the figure of modulating establishments including the Food and Drug Administration ( FDA ) .[ 33 ]A web log, for case could open drug companies to publicity of off-label indexs ; a ordinance against doing drug recommendations for anything other than FDA-approved conditions would punish the companies and sully corporate reputes.[ 34 ]Competitive concerns, frequently voiced by members of the leading squad, are frequently related to the possible utilizations of information by rivals. In other words, if practicians expose the inner-workings of the organisation, how might the competition usage this information against them?[ 35 ]Technical concerns are frequently voiced by information engineering ( IT ) representatives, because their duties include seting the substructure in topographic point and supervising the web and web sites after building. In order to present societal networking sites, web logs, and video-casts to the intranet, clip and disbursals are spent to prove the applications against the bing substructure.[ 36 ]There is besides a hazard of virus infection whenever employees have entree to networking sites on the Internet.[ 37 ]Cost is a dwindling concern because most societal networking sites require really small capital, but some major corporations still have prohibitions on open-source package applications.[ 38 ]These organisations argue that the benefits do non outweigh the costs of enterprise-level societal media tools.[ 39 ] Case Studies Transparency as the Right Choice. Every iPod proprietor recognizes Steve Jobs as the face of Apple, Inc. After his rejoinder to Apple, Jobs donned a black polo-neck and bluish denims and reestablished Apple as the industry leader in design and invention. Apple ‘s thaumaturgy is portion design and portion strategic secretiveness. Tonss of online fans discuss what new engineerings Apple will let go of and when they will hit the market, so much that sites such as iLounge.net, MacRumors.com, everythingiCafe.com are forums dedicated to these treatments.[ 40 ]However, in September of 2007 when Apple lowered its monetary value of the iPhone from $ 599 to $ 399 to spur holiday gross revenues, on-line recoil from early iPhone purchasers caused a manic tumult.[ 41 ]The â€Å" stupid revenue enhancement, † as the online community nicknamed it, became the act of purchasing early at a higher monetary value, something loyal Apple clients had been making to be the first with the newest engineerings.[ 42 ] Steve Jobs ‘ response was non overtly excusatory, but did turn to the discontent on the portion of loyal clients and even offered a $ 100 recognition at Apple retail and on-line mercantile establishments to iPhone proprietors.[ 43 ]The apology offered in an unfastened missive to Apple clients read: Even though we are doing the right determination to take down the monetary value of iPhone, and even though the engineering route is rough, we need to make a better occupation taking attention of our early iPhone clients as we sharply go after new 1s with a lower monetary value. Our early clients trusted us, and we must populate up to that trust with our actions in minutes like these.[ 44 ] Jobs evidently realized that in this instance, tactical transparence would keep Apple accountable but non unwrap every minutia of concern grounds for dropping the monetary value. For a company who employs transparence as a selling maneuver and for competitory grounds, this really crystalline action was successful because it was good though out. He apologized for the badness of the monetary value bead, provided minimal inside informations about the decision-making procedure, and offered shop credits, showing that follow-through was an of import portion of the apology. The company ‘s repute beforehand ( held in high regard ) provides for an appropriate application of transparence tactics. Finally, Jobs as the CEO was able to implement the recognition procedure before the vacation season and hence retained his extremely valued consumer base.[ 45 ] In the blogosphere, crystalline organisations are being heralded on a day-to-day footing for implementing unfastened tactics. GiveWell.org follows charitable organisations and NGOs with ethical models, including those strategic coverage methods.[ 46 ]One web log entry called Against Malaria Foundation the â€Å" most crystalline developing-world assistance organisation † they ‘d of all time seen.[ 47 ]The organisation, which distributes mosquito cyberspaces in the quest to contend malaria in developing states, is alone in its publication of undertaking inside informations. Many organisations supposedly distribute donated cyberspaces without followup in the parts they service, taking citizens to utilize the mosquito cyberspaces for intents such as catching fish in local Waterss.[ 48 ]There is besides concern about the cost-effectiveness of bringing methods, purchase monetary value, and fund allotment. But the AMF lists all of its plans, by part, day of the month, givers, and position. Website visitants can see to the full elaborate proposals, post-project studies, and transportation records. Donors ‘ gifts correspond to funded, large-scale undertakings.[ 49 ] Many organisations are utilizing micro-blogging services such as Twitter to allow people cognize what they are making. The ability to supervise public conversations and respond about instantly has given organisations an ability to infix themselves into duologue as it occurs, before populaces have the opportunity to go angered or alarm the media. Although these tactics have been perceived as Large Brother actions on juncture, largely populaces are excited that organisations are unfastened to dialoging, listening and responding to concerns in an reliable mode.[ 50 ] When popular film manager Kevin Smith was kicked off of a Southwest Flight because the captain made the call that he was excessively heavy to busy a individual place, Smith told his side of the narrative to his 1.5 million Twitter followings in real-time.[ 51 ]Southwest had already implemented both a company web log and Twitter history and was able to utilize both beginnings to react to the â€Å" Twitter-induced media storm, † what some considered a public dealingss incubus for Southwest.[ 52 ]Southwest acknowledged the event and issued an apology to Smith himself followed by an apology on its web log, Nuts About Southwest. In a web log station titled â€Å" Not So Silent Bob, † a public dealingss representative noted that it was non a customary Southwest method of Customer Relations to work publicly through the ailment procedure, but that the Tweeting call had called for a more crystalline attack.[ 53 ]The station defended the company ‘s initial response, adverting the personal apology it had issued to Smith via Twitter and a phone call instantly after the issue occurred. It besides noted that the flight Smith boarded from Oakland to Burbank was technically standby and that typically Smith purchased two seats on Southwest flights. The most crystalline characteristic of the station was the specificity of the information provided about Southwest ‘s Customer Size policy: Southwest instituted our Customer of Size policy more than 25 old ages ago. The policy requires riders that can non suit safely and comfortably in one place to buy an extra place while going. This policy is non alone to Southwest Airlines and it is non a gross generator. Most, if non all, bearers have similar policies, but alone to Southwest is the refunding of the 2nd place purchased ( if the flight does non oversell ) which is greater than any gross made ( full policy can be found here ) .[ 54 ] JetBlue Airways corporate communications director Morgan Johnston uses Twitter and societal media tools to interact with clients every bit good. When asked why JetBlue follows flyers on Twitter, Johnston responded: With any of the microblogging tools available, people are able to air what they ‘re traveling through at the minute. If you can tap into and observe those types of activities while they ‘re go oning, you can assist them much more instantly. Before they have a opportunity to travel place and fret about it, you can assist them while they ‘re in the thick of the state of affairs. Is n’t that better than seeking to retrieve a state of affairs afterwards?[ 55 ] Transparency as the Wrong Choice. In some instances, the truth wo n’t put organisations free. Alternatively, it may do greater public misgiving and unfavorable judgment. Amy Jussel, laminitis of ShapingYouth.org, a web log devoted to the impact of marketing on kids, late voiced concerns to Target about an advertisement run picturing a adult female splayed across the celebrated mark form, the dark lantern at her fork. In response, a Target public dealingss representative wrote, â€Å" Unfortunately we are unable to react to your enquiry because Target does non take part with untraditional media mercantile establishments. This pattern is in topographic point to let us to concentrate on publications that reach our nucleus invitee. †[ 56 ] The message that societal media does n’t number as a Target policy surely was n’t received good by its devoted client base. Target, whose image as a hip and modern-day, low-cost retail mercantile establishment was admiting indifference of web logs, the hip and modern-day, free media channel.[ 57 ]When interviewed for a New York Times article titled â€Å" Target Tells a Blogger to Travel Away, † Amy von Walter, a Target spokeswoman maintained, â€Å" We do non work with bloggers presently. But we have made exclusions and we are reexamining the policy and may set it. †[ 58 ]Target ‘s current policy is to concentrate limited resources and the little public dealingss squad attempts on the large media mercantile establishments, corroborating its prioritization of selling over relationship and repute direction. Target did non draw the ad in response to Jussel ‘s concerns or the blogosphere tumult that followed.[ 59 ]It may hold been smarter to hold to a short interview with Jussel, a representative of it largest consumer, female parents, alternatively of estranging loyal clients and ignoring societal media mercantile establishments. Lack of Transparency as a Pitfall. Social media crisis response tactics have non been studied to full, but will probably go a major sub-specialization in public dealingss scholarship. Spuring this country of survey are force per unit areas from on-line militant communities and populaces. In the spring of 2010, Nestle was under fire from Greenpeace for purchasing palm oil and utilizing it in merchandises. Greenpeace ‘s Facebook page and YouTube videos depicted Nestle as a protagonist of deforestation and the cause of Orangutan extinction.[ 60 ]Nestle tried to hold one picture associating the Kit Kat saloon to Orangutan extinction removed, claiming the picture violated their hallmark.[ 61 ]This prompted Greenpeace members to post angry comments on Nestle ‘s Facebook page. To protect its page and the company ‘s legal security, Nestle removed the remarks. Although the issue was likely a major corporate concern, Nestle kept its internal deliberation lull which translated into a deficiency of transparence and unconcern.[ 62 ]In this instance its silence spoke volumes about its contempt for the Greenpeace motion. If Nestle had kept its stakeholder populace ( which included militants ) informed of its attempts toward replacing the non-environmentally-conscious merchandises, there might hold been a positive societal media response. Publishing imperativeness released one time a hebdomad may hold worked in the past, but with today ‘s instantaneous information flow, there is no alibi for silence. Although Nestle ‘s stock monetary value did non look to be effected in anyhow, the corporation must still go on to run into Greenpeace criterions and if it falls back on these promises, will probably confront a public dealingss firestorm hard to get the better of.[ 63 ]This is one of the first documented instances of successful environmental activism which took topographic point about wholly in the societal media kingdom.[ 64 ]A Astroturfing is a term used in the public dealingss industry to mention to strategic runs designed to look as self-generated grassroots attempts.[ 65 ]Edelman, the universe ‘s largest independent public dealingss house late practiced astroturfing in a popular web log for Wal-Mart titled, â€Å" walmartingacrossamerica.com † The stations chronicled the cross-country escapade of a couple sing Wal-Mart shops and talking to clients about their shopping experiences. Jim and Laura ‘s first web log station meekly stated: â€Å" We are non bloggers, but since our lives have ever been more journey than finish we are adventurers at heartaˆÂ ¦ . We figured we ‘d give it a spell. †[ 66 ]Laura and Jim ‘s brushs included run intoing Wal-Mart employees, from shop clerks to photogenic executives, who all reported loving their employer and work environment. Critics questioned the genuineness of the run early on. â€Å" Anyone familiar with Wal-Mart and its repute for being quite stingy with rewards and benefits will turn over their eyes at such a rose-colored image, † wrote one Business Week editorialist about the astroturfing world.[ 67 ] The fact that the venture was funded by Working Families for Wal-Mart ( WFWM ) was non publicly disclosed. In this instance, merely saying the fact that the twosome was paid would hold likely saved the traditionally crystalline Edelman from contention.[ 68 ] How to cite Tactical Transparency In The Public Relations Commerce Essay, Essay examples

The Actor Essay Example For Students

The Actor Essay Moe MinkaraThe ActorWhat is acting, who are people which we can name actors? In fact we are all actors. Every single human being is an actor in his everyday life. Yet acting can be subdivided into two parts depending on a professional basis or daily one. Within the professional acting there are two major categories, Imitation and the art of becoming. Imitation, is when an actor tries to mime or imitate a certain character by talking the same way and making similar physical gestures that the character him self would normally do. Yet imitating is not enough because although the actor mimes a character, he does not feel like him thus making it hard for the audience to believe what they are seeing. Therefor the second most important step is for the actor to believe and to become the character. For him to do so, he has to carefully study the character he wishes to act. He should study every single detail, full embodiment, from the way the actor moves to the slightest tic he may have. Sometimes actors should live out their parts in real life, which helps them to get used to and be comfortable with whom they are. One of the most important factors in acting is Virtuosity, which is in way or another to excel in one or more thing such as the use of ones voice, or body. Virtuosity brings out the magnificence in a character or simply in a person. The second most important aspect is magic that brings under it presence, magnetism, and charisma. Magic is felt, and is considered more of a feeling or a vibe that the actor sends to the audience. In order to become good actors, one has to understand and be able to use the actors instrument . The actors instruments can be best described as controlling ones mind and can be subdivided in two main parts physiological and psychological. The most important factor under physiological instrument is the voice, which includes how to breathe, speak, project and control the many powers that one can control with his voice. Furthermore, another main factor to be considered is the physiological instrument. This instrument is used to control ones physical relaxation, mu scular control, economy of action, and expressive rhythms and movement patterns. All these help the character maintain an act or hold stage throughout an entire performance. Imagination and surprise are very important weapons or power for an actor. Helping the actor to bring reality and spontaneity to the stage. Yet the most important of all is discipline. For the life of an actor is not a very easy life to lead. They require a lot of work, concentration, and patience at the most obscure hours of the day. They should be in control of themselves and know how to deal with people and most importantly how to deal with his co-workers. Being a disciplined actor does not mean slavery, yet he or she is required to know how to work rigorously to develop his or her physiological and psychological instrument. Furthermore, another important factor is the actors approach. Under this category, there are two traditional methods that actors usually follow. The first is the external or technical and the internal or truthful. The external method is when the actor acts out physically the role without regard to personal feelings. Believers in such an external approach treat the actors performance as an analogue of reality rather than a direct embodiment of it. Contrary to this, the internal methods focus on the actors personal assumption of his character. These internal methods tend to expand th psychological dimensions of a performance and to help assimilate the reality of the character being played. you must live the life of your character on stage . .u6dfb4b219d35dcbc66695e2029a8b258 , .u6dfb4b219d35dcbc66695e2029a8b258 .postImageUrl , .u6dfb4b219d35dcbc66695e2029a8b258 .centered-text-area { min-height: 80px; position: relative; } .u6dfb4b219d35dcbc66695e2029a8b258 , .u6dfb4b219d35dcbc66695e2029a8b258:hover , .u6dfb4b219d35dcbc66695e2029a8b258:visited , .u6dfb4b219d35dcbc66695e2029a8b258:active { border:0!important; } .u6dfb4b219d35dcbc66695e2029a8b258 .clearfix:after { content: ""; display: table; clear: both; } .u6dfb4b219d35dcbc66695e2029a8b258 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u6dfb4b219d35dcbc66695e2029a8b258:active , .u6dfb4b219d35dcbc66695e2029a8b258:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u6dfb4b219d35dcbc66695e2029a8b258 .centered-text-area { width: 100%; position: relative ; } .u6dfb4b219d35dcbc66695e2029a8b258 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u6dfb4b219d35dcbc66695e2029a8b258 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u6dfb4b219d35dcbc66695e2029a8b258 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u6dfb4b219d35dcbc66695e2029a8b258:hover .ctaButton { background-color: #34495E!important; } .u6dfb4b219d35dcbc66695e2029a8b258 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u6dfb4b219d35dcbc66695e2029a8b258 .u6dfb4b219d35dcbc66695e2029a8b258-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u6dfb4b219d35dcbc66695e2029a8b258:after { content: ""; display: block; clear: both; } READ: Chromosome Probes EssayEvery actor has a certain routine to follow composed of three stages, the auditing, rehearsal, and finally the performance. The first is the way the actor gets the role. The second is the way the actor learns it. The last is the way the actor produces it. In auditioning, it is vital for the actor to feel at ease with handling the role, naturalness of delivery, physical. Vocal, and emotional suitability for the role. All these with a little charm are a must in order for him/her to produce the magic which is required for the role. In rehearsing, the actor needs to learn by heart his role, and has to be aquatinted with the character and try his/her best to embody the character in order to reach the ultimate objective of the role. The rehearsal period is a time of experimentation and discovery. The performance, needless to say is the reward for all that the actor has been through. Yet it is not a joke and should never be taken lightly. For a brilliant rehearsal can crumble before an audience and vice-versa. An actor should control his stage fright and let himself be taken away with his performance with no second thoughts. Presence is the most important factor on stage, and for presence to exist, the actor must be very confident of what he is and what he is doing on stage. Most importantly a performance is not a one way statement given from the stage to the house, it is a two way participatory communication between the actors and the audience. The actors portray their movements and laughs, while the audiences portray their feedback with their silence, laughter, applause and attention. It is very essential to know that an actors performance does not end with the play, it goes on until after the curtain call and most importantly the actor should learn from one performance and use his acquired knowledge in his next performance. In conclusion, I can say that acting is a life style on its own. As easy as it may seem, the life of an actor is very tough and not always as rewarding as one expects it to be. A lifetime professional career in acting is the goal of many but the accomplishment of very few . Theater

Advertising Website for Exalted Realty Company Essay Example

Advertising Website for Exalted Realty Company Essay Example Advertising Website for Exalted Realty Company Essay Advertising Website for Exalted Realty Company Essay   In most cases a website is one of the first interactions a prospect will have with your business. Nowadays, prospects ask for your website address, more than they ask for your business cards. If a business wants to be successful, a good website is probably a good first place to start that’s why CMN2J TEAM will endow a WEB SITE with the help of PHP and Dreamweaver that is purposely designed to help the EXALTED REALTY COMPANY advertise the properties that they are going to sell. 1. Background of the Study Exalted Realty was founded on September 29, 2011. Its principal office is in Alabang, Muntinlupa City, Philippines. It is primarily engaged on all matters concerning real estate transactions in the Philippines. The EXALTED REALTY is a company which main business is to help out client purchase and sell properties such as house and lot, condo units, and land. Exalted Realty is accredited with well-known real estate developers in the Philippines such as but not limited to SM Development Corporation, Masaito Development Corporation and Landmark Communities, Inc.It accredits itself with different real estate developers and their projects on a regularly updated basis. From there, ER assigns it agents to the various real estate projects these developers offer and markets them to the general public. 1. 2 Objectives General Objectives The General objectives of this study can address possible action with regards to faced challenges of the EXALTED REALTY in marketing of the properties that it was selling or buying (as representative of their respective clients).It will be very beneficial for them to have their own WEBSITE in order to get in touch with their clients and draw more attention. Specific Objectives EXALTED REALTY can market their properties in a vastly more efficient and effective manner. The need for flyer’s as a marketing and advertising tool would be significantly diminished. Less usage of paper is also expected since printing flyers for the advertisement can now be minimized. Save their client’s time because all the information needed for the business will be posted on the WEBSITE and meeting in person will simply transpire. . 3 Scope and Delimitation Scope This system is purely designed and developed for the purpose of promoting the marketing strategy of Exalted Realty The Website is used only for advertisements Shows the property details and images Clients can leave comments for the admin to be aware of what they think Client can also download the images of the property Shows the contact information of the company Delimitation The study does not cover the online transaction such as: Purchasing property through online reservation Uploading property images for the real estate to be sold (for clients who wants to sell their property) Another limitation of when the unexpected cuts of electricity like brownouts. It’s already not part of our concern because we can’t predict when it will exa ctly happen. Also, this website will not function when there’s no internet connection for it will only be accessed through the use of the web. 1. 4 Definitions of Terms Alpha Testing – testing of software at the developer’s site by the customer. The stage before beta testing. Beta Testing – test  of  a  new  or  modified  piece  of  computer  software  by customers  who  volunteer  to  do  so. Construction . It involves programming, application enhancement, coding, unit integration and testing of the system. Cut-Over – It entails data conversion, testing of the system, user training and changeover to the new system. Debugging – To search for and eliminate malfunctioning elements or errors in something, especially a computer program or machinery. Dreamweaver-A comprehensive Web site authoring program for Windows and Mac from Adobe.Dreamweaver is a sophisticated authoring package that is noted for many advan ced features. For example, site designers can seamlessly move back and forth between visual and HTML modes. JAD The Joint Application Development (JAD) a user oriented technique for fact-finding and requirement modeling that brings users into the development process as active participant. Online Computer or device connected to a network  (such as Internet) and ready to use (or be used by) other computers  or  devices. PHP is a general purpose and powerful scripting language to produce dynamic website and interactive web pages. RAD Rapid Application Development (RAD) a condensed version of the entire SLDC, with users involved every step of the way. Real Estate – the business of real estate; the profession of buying, selling, or renting land, buildings or housing. Requirement Planning – This phase requires intense involvement from users at different levels of the organization. Website is a set of related web pages  containing  content  such as   text,  images,  video,  audio, etc.A website is hosted on at least one  web server, accessible via a network such as the  Internet  or a private  local area network  through an Internet address known as a  Uniform Resource Locator. All publicly accessible websites collectively constitute the  World Wide Web. CHAPTER II. Methodology In Business, a website is the potential for reaching a wider audience. The internet is used by literally millions of people, all of them are looking for something and some of them might be looking for something new.Building website for Exalted Realty for Advertising that provides the information to consumers is a heavy task because it is a series of test and revisions are needed for it to become functional, accurate, and productive. Hence, the following system development methodology in implementing the project is reasonable and helpful decision. A system development methodology helps to improve in planning, implementing, and managing the development of the project. In choosing a good system methodology to be used in developing the website, there are some components to be deal with.First was choosing a system development methodology that can be performed in a short period of time. Second, consider the sum of team members. And lastly the criticality of the system has to be taken into attention. Generally the proposed is about supplying information essential to the member or viewers need. Thus, system development methodology is applicable for this analysis with that it needs further understanding about the different system development would be able to choose the most perfect model. 2. 1 System Development approachRapid Application Development (RAD) a condensed version of the entire SLDC, with users involved every step of the way. It uses minimal planning in favor of rapid prototyping. The Planning of software developed using RAD (Rapid Application Development) is interleaved with writing the software itself. It pro vides a fast track approach to a full spectrum of system development tasks, including the planning, the design, and the construction. Rapid Application Development promotes fast, efficient, accurate system development and delivery.Generally improves user design communication, user cooperation and user commitment, and promotes better documentation. The Team had a short period of time to accomplish the Website with that the Joint Application Development (JAD) helps the developer to build the system. The Joint Application Development (JAD) a user oriented technique for fact-finding and requirement modeling that brings users into the development process as active participant. It is used in the prototyping Life Cycle Area of the Dynamic Systems Development Method (DSDM) to collect business requirement while developing new information system for a company.JAD (Joint Application Development) use was most effective in large complex projects. In JAD, information can be obtained and validated in a shorter time frame by involving all participants (or at least a representative set of participants) who have a stake in the outcome of the session. The Relation between the two approaches JAD (Joint Application Development) and RAD (Rapid Application Development) helps to fully finish and provide a suitable result support by the information gathered. The combination of this approach gives a functional and effective specific period.Although the JAD and the RAD are very specific techniques, the main aspects of these methodologies should be used in all systems analysis and design projects. The concept of having the user involved in all aspects of the project is essential to any project. Involving key personal for various departments, including management, is also critical to the success in developing a system. 2. 2 JUSTIFICATION OF METHODOLOGY The Team followed the four stages of Rapid Application Development suit as pattern on making the WEBSITE for Exalted Realty. REQUIREMENTS PLANNINGIn the requirements planning phase, users and analysts meet to identify objectives of the system and to identify information requirements arising from those objectives. This phase requires intense involvement from users at different levels of the organization. This stage involves reviewing the areas that are clearly necessary to the system being built. The review creates a solid overview, covering the requirements and outlining the functions performed by the system. The WEBSITE is approved by proprietor of EXALTED REALTY to help their Market in the business.This phase helps the team to move on the next phase. User Design The second phase is called the User Design stage. This covers an in-depth look of business operations that relate to the system being designed. The users who will be employing the proposed system analyze how data is used and how this use affects the flow of operations from a business standpoint. During this phase the team interacts with the system designed, including sample screens and procedures. By the end of this step, the general idea behind the new system begins to transform into a specific plan.Construction The third phase is construction and it focuses on program and software creation. It is similar to the SDLC. It involves programming, application enhancement, coding, unit integration and testing of the system. Users still continue to contribute by suggesting changes as reports and screens are developed. It is similar to the System Development life Cycle (SDLC). Cut Over The last phase of  RAD Rapid Application Development  is referred to as Cut Over. It entails data conversion, testing of the system, user training and changeover to the new system.This approach is compressed and this means a system is created, delivered and put into operation in less time. During this phase, the system is finalized and released to the user. CHAPTER III. SOFTWARE PRODUCT The Team developed a WEB SITE for EXALTED REALTY COMPANY that will adve rtise the company’s main business including the basic information that a client’s must obtained without personally visiting the physical office. Actual image of the properties that are being offered will be posted to the WEB SITE and it will be maintained and managed by the administrator.The website provides information about the company and what the company can do for the clients. The Admin is responsible in maintaining and updating the website and also the one who see’s feedback from those who view’s the website. 3. 1 Software Specification Windows XP and later version Macromedia Dreamweaver 8 MySQL (Xampp) Macromedia Flash8 This Software Specification, The software was build under the Windows 8 or Windows XP as the team operating environment. The Team used Macromedia Dreamweaver as a programming application.Then MySQL (Xampp) software that helps to jive with the database concepts of the system. With Macromedia Flash 8 Software contributes to the pr ogress of the system. The system will provide accessible way for the communication of the clients, business owner and will have a good customer services.

Free Essays on Anthony Burgess Biography

John Anthony Burgess Wilson was born on February 25th, 1917 in Manchester, England. Most people do not recognize the name John Wilson as a famous writer or musician. That is mainly because John Wilson used his middle names as his pen name, Anthony Burgess. Anthony, as he will here on out be referred to as, was raised in a small house by his father, a book keeper and avid pianist, without a mother who died early in Anthony’s life by the 1918-1919 influenza pandemic. Anthony attended multiple schools including Manchester University where he studied the written language closely, as well as foreign languages. Anthony could speak French, German, Spanish, Russian, Italian, Welsh as well as some Hebrew, Japanese, Chinese, Swedish, Persian and of course, English. After school, Anthony spent six years as a war-time soldier, and then went into education, where he worked as an education officer after the 2nd world war, and worked for many years until one he collapsed in a classroom. Unfortunately, the collapse was due to a fatal brain tumor, which left him with short time left to live. Anthony decided to live the rest of his fading life doing what he loved to do, and that was writing. Fortunately, Anthony was able to fight the cancer for decades longer than expected; allowing him to write more novels and symphonies. Anthony wrote over 50 books in his lifetime with subjects from everything such as the fictional dystopias such as A Clockwork Orange, and The Wanting Seed to biographies such as Here Comes Everybody, a book about the life of James Joyce. Anthony spent much of his time, or what was left after writing, composing music. He even structured one of his novels, The Napoleon Symphony, around Beethoven’s Eroica symphony, which shows his deep appreciation for classical music. Though Anthony loved music, he will forever be known for his writing. Especially A Clockwork Orange, which he has been prai... Free Essays on Anthony Burgess Biography Free Essays on Anthony Burgess Biography John Anthony Burgess Wilson was born on February 25th, 1917 in Manchester, England. Most people do not recognize the name John Wilson as a famous writer or musician. That is mainly because John Wilson used his middle names as his pen name, Anthony Burgess. Anthony, as he will here on out be referred to as, was raised in a small house by his father, a book keeper and avid pianist, without a mother who died early in Anthony’s life by the 1918-1919 influenza pandemic. Anthony attended multiple schools including Manchester University where he studied the written language closely, as well as foreign languages. Anthony could speak French, German, Spanish, Russian, Italian, Welsh as well as some Hebrew, Japanese, Chinese, Swedish, Persian and of course, English. After school, Anthony spent six years as a war-time soldier, and then went into education, where he worked as an education officer after the 2nd world war, and worked for many years until one he collapsed in a classroom. Unfortunately, the collapse was due to a fatal brain tumor, which left him with short time left to live. Anthony decided to live the rest of his fading life doing what he loved to do, and that was writing. Fortunately, Anthony was able to fight the cancer for decades longer than expected; allowing him to write more novels and symphonies. Anthony wrote over 50 books in his lifetime with subjects from everything such as the fictional dystopias such as A Clockwork Orange, and The Wanting Seed to biographies such as Here Comes Everybody, a book about the life of James Joyce. Anthony spent much of his time, or what was left after writing, composing music. He even structured one of his novels, The Napoleon Symphony, around Beethoven’s Eroica symphony, which shows his deep appreciation for classical music. Though Anthony loved music, he will forever be known for his writing. Especially A Clockwork Orange, which he has been prai...

Information system project management Lab Report

Information system project management - Lab Report Example After a long time of learning and implementing various project management methodologies, controls together with measurements, the success level of IT projects has been deemed not to be any better than the old moments when one computer could take up a whole room. In order for IT to contribute to the bottom line of every company, the executive teams have to make sure that the project remains aligned to business strategy. In case of multiple projects constituting large scale programs, there would be need to embrace flexibility with greater focus on the larger business picture. In software projects, it is possible to witness scenes such as members failing to complete whatever is expected of them and other members failing to be flexible. This has the potential of making things to fall out of hand. Another scene would be a person valued for his or her expert input failing to see the wider perspective, thereby missing out steps and tasks that other people would expect or a team member becoming frustrated because he disagrees with the approach that another team member uses. Dr Meredith Belbin studied team-work for several years and he made the observation that individuals inside teams have the tendency to assume varied roles. His definition of team roles is "He defined a team role as "a tendency to behave, contribute and interrelate with others in a particular way" and named nine of such team roles that determine the success level of a team. Teams risk becoming unbalanced in the event that all team members bear a lot of similarity in behavior. In case the team members have same weaknesses, the entire team might end up being weak. Supposing the team members have a similar level of strength, the spirit of competition is likely to arise and this will suppress cooperation in execution of the team-assigned tasks and responsibilities. Bearing this in mind, you could use the model with your team so as to help in making sure that the important team

Marketing strategy Assignment Example | Topics and Well Written Essays - 1000 words - 1

Marketing strategy - Assignment Example This research is being carried out to evaluate and present some of the generic marketing strategies. Market dominance; this is the portion of the market served by the organization. It is healthier for a business entity to know the size of the market and the percentage it serves. This will enable them determine the quantity of production. Market dominance is grouped into four. These are; leader, challenger, follower and niche. To avoid serious impact, businesses should try to be the market leaders. This can be achieved through direct marketing, publicity and other promotional methods. Growth strategy; this is a strategy aimed at the area of operation, quality of operation and quantity of production. Businesses should spread out their branches over as large region as possible. This may take place in the following directions; horizontal (the operation is expanded geographically), vertical (improvement done on the quality of production and quantity of the produce), diversification and in tensification (changes made to include variety of other related commodities for example if previously organization was producing beverages it can incorporate refreshments). Innovation strategy; this strategy aids the invention of new products, new production methods, new markets and new branding. It enhances the sales of the products and results in average increase of sales. Businesses should always try to be the inventors of an idea; the pioneers and not the followers or the late followers. Pioneers are likely to dominate the market if their followers are not innovative enough to come up with a more advanced service or quantity. An example is the coca cola company who has remained the sole producers of refreshments in the larger East and Central Africa. They therefore dominate this market. They as the leader keep all the secrets of production to themselves. They have succeeded in operations through practices like branding of their commodities. Also the services like software servic es where companies like Microsoft were close followers but are now coming up steadily due to their innovative nature. Innovation strategy should cut across the technological changes and the business innovations and the inventions. Porter generic strategy; these are steps put forth to ensure that the organization gets deep into the market and has a proper and sustainable completion advantage. Organizations are able to achieve this through market segmentation; dividing market into portions of same need and which serviced in a similar way and cost leadership; making the prices of the commodities be fairly lower compared to that of the competitors. Product differentiation can be used make clear distinction between the vendors. Marketing warfare strategies; these deal with marketing and war, dictate what is to be done at such times. Product strategy document Product strategy is the procedure which an

The contingency approach to management and leadership

The contingency approach to management and leadership Contingency approach to management is based on the theory that there is no one best way of managing, as organisations face contingency variables due to individual differences, environmental uncertainty, technology used for routineness of tasks and organisational size which affects its structure. (Robbins, Bergman, Stagg and Coulter, 2008, pp. 54). This is contrary to classical management theorists such as Henri Fayol, who in his fourteen principles of management, emphasised the centralisation, standardisation and specialisation features of managing, emphasising that they will lead to the achievement of efficiency, consistency and a successful future for the organisation. (Rodrigues, 2001). In the example of the Westpac Banking Corporation (Westpac) and one of their front-line managers (whom was interviewed for this paper), it will be evaluated which methods and approaches of management are reflected in the companys structure and organisational behaviour. Westpac was founded in 1817 and was the first private bank established in Australia. Today it is a multinational corporation and employs about 39,000 people globally. (Westpac Banking Corporation, (Chapman, 2011). Their vision is to help their customers, employees and businesses to prosper and grow. One of their many purposes now is to invest in technology and operations, by launching revolutionary technology in order to improve their process service delivery and to strengthen technology capabilities. (The Manager, personal communication, March 11, 2011). The interviewee will be referred to as The Manager for anonymity purposes. The Manager is first-line manager in the Information Management Solution Delivery Department of Westpac, has 13 full time subordinates, and also employs contractors from all over the world when assistance is needed with his software projects in order to meet deadlines. The Manager is responsible for budget analysis, sets the specifications and deliverables of the projects, and, after gaining senior managers approval to proceed with the projects, manages them until they are completed. According to Fayols fourteen principles of management, employees must sacrifice their interests for the good of the organisation. Thus, an organisation should employ only individuals who are fully committed to its objectives and are willing to readily comply with its mandates (Rodrigues, 2001). The situation in Westpacs Product and Operations division, where The Manager is working, contradicts this theory. During the interview The Manager pointed out that there are a lot of differences in the desire for personal growth and expectations amongst individual employees of the organisation. He noted that Successful guys need to be challenged and want change. We have to accommodate them as they are the core of our team (The Manager, personal communication, March 11, 2011). This is an indication of a contingency approach to management when the company is willing to adapt to constant changes by fulfilling employees desire for a challenge. Furthermore, Mintzberg also suggested that nowadays ma nagers should encourage and drive people: motivate them, inspire them, coach them, and nurture them, push them and mentor them (Mintzberg, 1994). Empowerment and team building activities such as workshops, information sessions and brainstorming sessions have become a culture within the Westpac Group. This is an integral part of the organisations goal for staff motivation and sustainability. (The Manager, personal communication, March 11, 2011). Fayols theory of management also suggested that the work can be performed more efficiently and more productively if it is divided into smaller elements and assigned to specific workers. Thus, the dominant thought in designing jobs was specialisation, each employee performing a specific task (Rodrigues, 2001). The Manager noted that his specific IT technical skills are not utilised very often. However, these skills allow him to understand the technical goals of the projects and help with issues which may arise. The Manager, instead of concentrating on his specification (what he should have done according to Fayols theory), now mostly manages his team members, establishes software specifications and project schedules and distributes work. His interpersonal and conceptual skills are constantly applied to meet deadlines and receive customer satisfaction. Westpacs investment in technology, which was mentioned earlier, is the response to high standards of quality and other deliverables whi ch customers have come to expect nowadays. Therefore, The Managers job, as a front-line manager of one of the divisions of Westpac, is to adapt and respond quickly to changing contingencies and markets instead of specialising and purely concentrating on his IT skills (Chapman, 2001). According to Katzs management theory, managers often acquire their managerial positions because of technical knowledge and competencies (Peterson and Van Fleet, 2004). By the time The Manager joined the Westpac Group, he already had years of experience in the information technology field. He confirms Katzs theory by noting IT is his specialty and managing duties is required more than doing IT work; however, his technical proficiency allows him to understand technical goals in order to use that to leverage team skills to achieve the end result. At the same time, he also contradicts Katzs belief that some managers will tend to avoid the managerial aspects of their job preferring instead the technical aspects (Peterson and Van Fleet, 2004). During the interview, The Manager insists his job is mostly managing, combining it with his technical knowledge and skills only when a problem arises and performing as a team leader to eliminate the issue. Katz proposed a broad three-category typology of skills: technical, human and conceptual which, according to him, are the essential sets of managerial skills (Peterson and Van Fleet, 2004). Technical skills imply a proficiency in a specific field. Human skills are defined as an ability to work cooperatively with others and to be a team player. Finally, the conceptual skills are defined as an ability to see an organisation as a whole. This was noted by The Manager during the interview, that, as a manager, he uses technical, interpersonal and conceptual skills all at a maximum level to achieve better results. At the same time he mentioned that in order to achieve those results he has to constantly adapt to new changes and challenges and be a facilitator, a personal delegator, a leader and a guide to the team (The Manager, personal communication, March 11, 2011). Basically, The Manager faces contingency variables every day of his work and uses a situational approach to deal with these. The so-called hierarchy principle of Fayol suggests that communication in organisations should be basically vertical; that a single, uninterrupted chain of authority should extend from the highest level to the lowest position in the organization. The Manager mentioned that the Westpac Group has a hierarchical structure, but with units independent to each other. He also pointed out that there is a horizontal communication in the organization between departments and units through a variety of meetings, workshops and seminars. Such a structure of the company suggests firstly, that the organisation is built on autonomous business units which operate at the front-line of the business. Secondly, it means that these business units are connected to one another through cross unit integrative processes, designed to ensure a smooth flow of information (The Manager, personal communication, March 11, 2011). It reflects a contingency approach to management within the Westpac Group. The Manager, as many other managers nowadays, according to Mintzberg, maintain a self-developed network of outside contacts and informers who provide him with relevant information and favours. It has been said It is critical to leverage external contacts to get privilege information (The Manager, personal communication, March 11, 2011). In his research, Mintzberg emphasises that managers often spend a lot of time building vast arrays of contacts and intricate coalitions of supporters beyond their own units (Mintzberg, 1994). It is assumed nowadays that the one best way to organize and manage does not exist. In contrast, in the beginning of the twentieth century, there were many scientists who tried to create a one size fits all model of management which could be adapted to any organisation. Henri Fayol, Henry Mintzberg and Robert. L. Katz contributed many years of their lives to the creation of different theories, rules and procedures of management. Despite this, many organisations now, including the Westpac Group, use a contingency approach to management which criticises these theories (which are partially based on valid assumptions) and states that there are a number of alternatives which are appropriate to particular situations. The Manager as a front-line manager of the Information Management Delivery Department of Westpac is clearly using a contingency approach to managing: he is adaptive to new challenges and problems (and even mentioned during the interview that he loves his job because every day it is different: new issues, new solutions); furthermore, he is capable of resolving non-standard issues. He is not concentrating purely on his specialisation in the IT industry and often uses his interpersonal managerial and conceptual skills and leaning towards diversification of his job and his subordinates. He is using the situational (contingency) approach in different areas of his work such as planning, control, distribution, empowerment and leadership.

Effects of Desertification

Environmental problems Of all the global environmental problems, desertification is, perhaps, the most threatening for poor rural people. The most accepted definition of desertification states that it is land degradation in arid, semiarid, and dry sub-humid areas resulting from various factors, including climatic variations and human activities. Drylands cover almost 40 percent of the total land surface of the world and are inhabited by approximately 1 billion humans dispersed over more than 100 countries. These people include many of the world's most vulnerable, marginalized, and politically weak citizens. In spite of the progress in the understanding of the ecological dimension of this phenomenon, few communities' wellbeing has improved by the myriad action plans and activities carried out by local, regional, or national organizations, particularly in Africa. A growing body of evidence suggests that a closer look at the social system and the role of its components is critical to understanding this frequent outcome. Drylands are characterized by water scarcity stemming from the conjunction of low water offer (i. e. , precipitation) and high water demand (i. . , water lost to the atmosphere as water vapor from soil via evaporation and from plants through transpiration). Drylands' precipitation is highly variable through the year and occurs in infrequent, discrete, and largely unpredictable events. In turn, the high evaporative demand of the atmosphere, resulting from high air temperatures, low humidity, and abundant solar radiation, determines that water availability is the dominant con trolling factor for biological processes such as plant growth and herbivore productivity. Thus drylands, though not barren, are ecosystems of low and highly variable productivity capable of limited human settlement and vulnerable to anthropogenic disturbance. The proximate causes of desertification are complex and vary from region to region. The European Mediterranean region has a long history of human misuse. War, urbanization, farming, and tourism have, over the years, altered vegetation to such an extent that, at present, virtually no natural vegetation exists there and soil erosion is ubiquitous. In contrast, Australian drylands have experienced extensive degradation only recently. The introduction of domestic livestock by Europeans in the late 1880s, together with the fences used to concentrate these animals and the suppression of fire, drastically reduced the abundance of perennial grasses, leaving more soil exposed to erosion by water or wind, and triggered shrub encroachment. In the Sahelian region of Africa, where the concept of desertification was first coined at the beginning of the 20th century, the replacement of the original vegetation by crops, the increase of grazing pressure over the remaining lands, and the collection of wood for fuel resulted in a reduction of the biological or economic productivity of the land. In particular, inappropriate use of heavy machinery, deficient irrigation schemes, and grazing management practices led to soil erosion, salinization, and overgrazing. Any attempt to assess the impact of desertification on human societies should first acknowledge the difference between the ways water-limited ecosystems shape the functioning of social systems and the effects of desertification itself. Desertification imposes an additional constraint on human well-being by further reducing the limited ecosystem goods (e. g. , food, timber, water) and services (e. g. , soil maintenance, erosion control, carbon sequestration) that drylands provide. Failure to address this difference would lead to an overestimation of the desertification effects. Additionally, the manifestations of desertification vary widely, depending on the capacity of each country to mitigate its impacts. For example, in Africa it resulted in declining productivity and intensifying food insecurity and widespread famines, whereas in the Mediterranean region desertification seriously threatens water supply, while many regions of northern Europe are experiencing an increase in dust deposition due to north African soil erosion. In poor countries with a large proportion of their territory in arid and semiarid regions, desertification may trigger a downward spiral where a significant amount of a nation's human and financial resources are devoted to combating past desertification effects, leaving less available to invest in health, education, industry, and governmental institutions. The ultimate precarious social conditions thus developed generally lead to migrations, exacerbating urban sprawl, and may bring about internal and cross-boundary social, ethnic, and political strife. Approaches to the desertification problem broadly fall into two competing perspectives: the predominant global environmental management (GEM) discourse and the populist discourse. Whereas the former discourse rests on neoliberal values and Malthusian thinking, the latter has its philosophical roots in the self-reliant advocacy derived from the dependency schools of the 1970s and 1980s. The GEM discourse depicts overpopulation in drylands as the main problem leading to the degradation of the ecosystems on which they depend. As seen in the GEM discourse, the global problem of desertification requires a global solution. Therefore, GEM supporters promote topdown, interventionist and technocentrist solutions implemented through international institutions and conventions, such as the UN Convention to Combat Desertification. On the contrary, the populist discourse–populist in the sense that it positively portrays the acts of local people–emphasizes that the marginalization of smallholders and pastoralists started during the colonial period and was subsequently deepened by global capitalism, transnational corporations, and northern consumers as the principal causes of land overexploitation and degradation. International assistance in the form of debt per nature exchanges or technological transferences is regarded as part of the problem itself. Rather, the populist discourse focuses on local or traditional knowledge and community-based action as major sources to overcome environmental problems. However, despite its diametrically opposed explanations of the desertification problem, neither discourse denies an impending crisis caused by desertification. Why, almost a century after its first detection, does desertification continue to be among the most important environmental problems faced by humankind? Though no single answer exists, there are some arguments to sketch an answer. Undoubtedly the inherent complexity of the desertification phenomenon hampers almost every phase of the sequence leading to the mitigation or control of an environmental problem (i. e. , first detection, general recognition, agreement on regulation). For instance, a long period elapsed between when French foresters first perceived what they called â€Å"the desert advance† and the widespread diffusion of the desertification tragedy that took place in the Sahelian region of Africa after a series of drought years at the beginning of the 1970s; today improvements in our understanding of rangelands functioning and climatic variability allow for faster detection and prevention. These advances show that vegetation dynamics in drylands may remain seemingly unaffected by an increase in land use pressure until there is a sudden shift to a lower-productivity stable state, with stochastic climate events, such as severe droughts, acting as triggers. Additionally, incomplete or inadequate scientific knowledge, together with the urgent need of integrative solutions for the Sahelian drama, may have driven actors to resort to the first workable options, leading to erroneous regulations at that time. However, regulations of this kind are not dependent on scientific knowledge alone but also on political pressure mechanisms. Thus an explanation of the failure to achieve sound regulation needs to consider political issues as well. The predominance of the GEM discourse, despite the poor performance of top-down solutions to â€Å"unsustainable† resource management, can be explained by its convenience for the interests of three main groups involved in the desertification issue: national governments, international aid donors, and scientists. National governments benefit not only from foreign financial aid but also from the use of desertification as the basis for severely repressive social control. International donors and institutions find the problem of desertification a reason unto itself for their involvement, whereas scientists may highlight the global nature and severity of the desertification problem as a means to obtain research funds. On the contrary, the bottom-up approaches promoted by the populist discourse do not fit the terms and conditions of bilateral and multilateral funding and instead stress the principles of participation and decentralization. It is apparent that the progress achieved in our comprehension of desertification has not been matched by an improvement in the regulations aimed at mitigating its consequences. While the accumulation of knowledge generated during the past decades provides evidence against both discourses' main tenets, they nonetheless remain influential in the political and scientific arenas. Future contributions to the solution of the desertification problem require the synthesis of recent social and ecological advances into a new synthetic framework that overcomes the constraints upon the solutions imposed by the GEM and populist discourses. Social scientists hope that a new desertification paradigm–that is, the dryland development paradigm, which represents a convergence of insights from both discourses–is emerging. Bibliography: 1) Adger, W. Neil, Tor A. Benjaminsen, Katrina Brown, and Hanne Svarstad. 2001. Advancing a Political Ecology of Global Environmental Discourses. † Development and Change 32:681-715. 2) Herrmann, Stefanie M. and Charles F. Hutchinson. 2005. â€Å"The Changing Contexts of the Desertification Debate. † Journal of Arid Environments 63:538-55. 3) Reynolds, James F. and D. Mark Stafford-Smith. 2002. Global Desertification: Do Humans Create Deserts? Berlin: Dahlem University Press. 4) Veron, Santiago R. , Jose M. Paruelo, and Martin Oesterheld. 2006. â€Å"Assessing Desertification. † Journal of Arid Environments 66:751-63.

Intertextuality: Meaning of Life and Silk Cut Essay

What is intertextuality? How does intertextuality challenge E. D. Hirsch’s idea that a text has a single meaning created by its author? Explain with reference to examples drawn from any media format. According to American literary critic, E. D. Hirsch, in order to interpret a body of text, one must ask one’s self the only question that can be answered objectively ? â€Å"what, in all probability, did the author mean to convey? † He believed that the author’s intended meaning equates the meaning of a text and it is in fact, the reader’s duty to uncover the the author’s intentions. â€Å"The meaning of a text and its author’s intentions are one and the same. † Hirsch’s concept revolves around the assumption that a body of text is original, and is purely a body of the author’s sole â€Å"intentions†. The production of text, if one were to adhere to Hirsch’s theory, is therefore exclusive to the author’s own ideas and concepts and free of external influence. However, the notions of langue and parole disputes this idea. According to Barthes in 1984, â€Å"It [la langue] is the social part of language, the individual cannot himself either create or modify it†. Furthermore, Ferdinand de Saussure’s work on structuralism and semiotics demonstrates the subjectivity of language and can be said to have sewn the seeds for modern concepts of intertextuality (such as those developed by Roland Barthes and Julia Kristeva). Intertextuality challenges the idea of a text’s ability to be truly original and therefore disagrees with Hirsch’s theory. In this essay, I will focus on how conscious intertextuality as well as the semiotics involved in unconscious intertextuality both dispute the idea that the meaning of a text belongs exclusively to its author’s intentions. Julia Kristeva, who was the first to use the term â€Å"intertextuality†, proposed the idea that a text should not be interpreted merely by its words at face value, but also studied based on other works it has adapted and was influenced by. The concept can be further expanded upon by Gunther Kress’ notion of â€Å"ceaseless semiosis† which brings to light the social aspect of a text’s creation. â€Å"From the beginning, I use materials which I have encountered before, which bear the meanings of their social contexts, to weave a new text which, because it is woven from materials of other texts, everywhere and always connects with those other texts. † -Kress, 2000 Conscious intertextuality thus enables a reader to participate in this â€Å"ceaseless semiosis† by the identification and application of their prior knowledge to a text, along with creating their own version of the text by combining their existing knowledge gleaned from other texts with the works of others a text is based on (e. g. someone watching a satirical television show such as The Simpsons). The best example of this sort of intertextuality would be the process of a reader (or surfer) browsing the world wide web. Here, an author cannot control the way in which a reader approaches his or her body of text. There is seldom a linear fashion in which a reader consumes information while surfing the internet. It is common for him or her to absorb only small chunks of texts on one page of a website before being led to an entirely different webpage via links. Through surfing and following links of their choice, readers effectively thus begin to construct their own text of sorts as they make their way through various sites on the internet. Unlike newspapers or most other forms of printed media, intertextuality on the internet is often one of a blatant and conscious nature. Here, almost more so than anywhere else, it is clear that content is not entirely original, nor is it based on an author’s sole ideas and concepts. It is common for a great many websites to host a multitude of links, and consist of short articles that link to other sources of information that the work was based on, or that provide further elaboration. Even on the internet, certain etiquettes are often observed, one of them being the courtesy of giving credit where it is due. A graphic or piece of digital art someone uses on his or her website, for example, often requires credit and a link back to the page of the artist that created it. Upon following the link to the artist’s page, one might find further credit and a link to the photographer who provided the stock photograph from which the graphic was created. One then clicks on the link that leads us to a page of stock photography, on which, perhaps, yet another link to the homepage of the model in the photograph might be provided. One visits the aforementioned homepage, and might perhaps chance upon the history of the model or a little story about his or her life. The initial graphic no longer stands on its own, and new history and meaning is produced with every link the surfer clicks, tracing a â€Å"path† that paints a story beyond the original piece of art. Hirsch’s idea of a text having one sole meaning ? that of the author’s ? no longer applies. The readers construct their own text, and therefore their own meanings as they navigate through the internet, often with no apparent logical progression. The existing knowledge they possess, along with their ability to identify the other works a text is based on, shapes their interpretation of an idea being presented. Even the authors themselves often acknowledge the lack of complete originality in their content, and through links and credit on their page, make it obvious that their text is a coalition of ideas and texts by other authors, whose texts are a coalition of ideas and texts by yet, other authors etc. There are also varying degrees of intertextuality on the internet. Some sites, such as The Onion (www. theonion. com) restricts the level of interactivity on their website by limiting links to only those of their advertisers. However, the content of their site is a testament of classic conscious intertextuality. Much like the Simpsons, â€Å"The Onion† is a satire. It parodies legitimate news websites and global current affairs. Readers’ prior knowledge of these affects the way in which they view the site and interpret these satirical â€Å"issues† of The Onion. A webpage that allows for a greater level of interactivity through its onslaught of links is â€Å"How To Dress Emo† (http://www. geocities. com/howtodressemo). A site that makes fun of a teenage trend in today’s society, the text has potential to be humorous to its reader. However, the degree of appreciation and humour a reader might find in the text depends on the level of the reader’s prior knowledge of the â€Å"Emo† trend and sub-culture. Unlike The Onion however, the white text on â€Å"How To Dress Emo† is peppered with phrases and words that are grey in colour. Existing knowledge of the internet and html might inform the reader that these grey words and phrases are in fact links, and clicking on them will lead them to further sites, games, generators and articles that provide further references and elaborate upon the original article. The internet has made it possible for authors to quote another piece of work â€Å"wholesale† by simply and conveniently placing a link on their page. The two texts become inevitably intertwined and new meaning is generated as the reader pieces together information gleaned from both works. Another form of intertextuality is one that is often based on a more subconscious level. Arguing against the idea that a text is an isolated entity, Kristeva once stated, â€Å"any text is the absorption and transformation of another†. The text in question is not limited to only that which is literary in nature, and whatever form it should take is subject to its reader’s or audience’s interpretation based on their knowledge of other existing texts, their cultural literacy and associations they individually produce. In subconscious intertextuality, interpretation is based on a highly individual level and may even produce meanings that the author had no knowledge of whatsoever, let alone intended. However, a study of subconscious intertextuality and semiotics is often useful to advertisers who then use these subtle allusions to maximum effect. The reader or audience is often unaware of the subconscious effects an advertisement has on their perception of a product. Nevertheless, through signs in commercials and print advertisements, the meanings an advertiser wishes to convey about a product are presented. Silk Cut cigarettes in England demonstrates clever advertising in their campaigns. Strict laws and restrictions are imposed on tobacco advertisements in the country, forbidding any association of sports, glamour, success, luxury, masculinity and femininity with tobacco products. Targetting a tobacco advertisement towards a certain market or denomination in society was also banned. Silk cut, however, has managed to get around such stringent laws by the use of semiotics, thus showcasing intertextuality and the ability to generate multiple meanings out of a single text. In one of their most striking advertisements in the 90’s, magazine advertorials often featured a purple silken sheet with a single oval slit in the middle. The connotations were luxurious, sexual and feminine, yet in a way that was subtle and did not violate the advertising code for tobacco. On one hand, one could explain the text as being simply representative of a ruined piece of cloth ? no more, no less. Doubtlessly, this would have been Silk Cut’s explanation had they been questioned by the law. However, on a more subconscious intertextual level, the colour purple and the expensive silken fabric could have been interpreted as an association with luxury and royalty. The texture of the cloth could also have been seen as an allusion to the smooth nature of a Silk Cut cigarette, therefore making the product appealing to women (despite the fact that targeting a specific gender or market was forbidden). The diagonal slit in the cloth could be easily interpreted as sexual in nature, and representative of a woman’s genitalia, thus giving the cigarettes a suggestive appeal. Through these clever advertisements, Silk Cut became widely known as THE woman’s cigarette of choice. They were even featured in the bestselling novel, â€Å"Bridget Jones’s Diary†. In this book by Helen Fielding, the protagonist, Bridget, smokes Silk Cut. The brand is constantly referred to throughout the novel, therefore once again making use of intertextuality. Bridget Jones spends a great deal of the book attempting to quit smoking. However, she is simply unable to curb her craving for the Silk Cut cigarettes. The qualities that have come to be associated with Silk Cut cigarettes through their advertising campaigns, can now be seen as the qualities Bridget desires by smoking Silk Cut. Once again, Hirsch’s idea of a text bearing only one singular meaning can be easily disputed. The interpretation of the Silk Cut advertisement, as well as the use of Silk Cut cigarettes in Bridget Jones’s Diary, is highly subjective and dependent on the reader’s cultural literacy and existing knowledge. Intertextuality in the media, both print and otherwise, has become too powerful to ignore, especially in this day and age. The internet, satirical texts, advertisements and books are only some examples that demonstrate the effects other works and a reader’s prior knowledge have on any given text. Intertextuality in its various states, conscious and unconscious, is certainly a valid contention against the theory of E. D. Hirsch. Bibliography, References & Notes 1) Cultural Consumption and Everyday Life†, Reading As Production, John Storey, Pg 63, Arnold, London, 1999 2) Intertextuality, Allen. G, Pg 9, Routledge, London 2000 3) http://web. uvic. ca 4) http://www. theonion. com 5) http://www. geocities. com/howtodressemo 6) http://www. aber. ac. uk 7) Reading Ads Socially. Goldman. R, Routledge, London, 1992.